The North Face
Activation pitch for outdoor culture, creator credibility and community reach.
Culture · Sport · DeckWork · Selected systems 2022 → 2026
I sit between the brand and the execution. Agency and I build the roster and the concept together, mostly an influencer trip or an activation, then we pitch the brand side by side. The agency produces, I stay on as creative direction. These are the decks that did it.
Open any deck and read it end to end. Each one names the agency I went in with and the brand we pitched.
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Beyond the lead cases, MOVA moves across sport, fashion, community and launch culture. The archive keeps the range visible without making every project fight for the same spotlight.
Activation pitch for outdoor culture, creator credibility and community reach.
Culture · Sport · DeckBerlin Marathon experience with 500 plus runners and 40 creators.
Event · Community · ContentCommunity performance run format created with NDO Club.
Performance · LaunchCreative direction and production with a direct street visual language.
Direction · ProductionTwelve week movement series connecting fashion, training and creative community.
Community · IdentityCompact activation formats designed to feel close, real and repeatable.
Activation · ContentMOVA also builds websites. Live client work and interactive systems sit on the websites page.
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